Allgemein - Samstag, Februar 28, 2009 11:03 - 0 Kommentare

Newsweek article: Outperforming the CMS market by 300% thanks to Enterprise 2.0

Thanks to the CEBIT-boss, Sven Prüser, he introduced me to Newsweek:

The article is called “Digital Innovation – get smart” – here’s the part about CoreMedia:

Today, smart companies are using social-networking and blogging apps as business tools—a trend dubbed Enterprise 2.0. Three years ago, Facebook opened its online doors to corporate users, and businesses were quick to find ways to make the most of it. One example:

CoreMedia, a content management software (CMS) provider based in Hamburg, Germany, uses Facebook as one of its log-in mechanisms for a blog it hosts

for partners, clients and employees. Like many Enterprise 2.0 firms, CoreMedia has lots of other cyber-tricks up its sleeve, too. “We’re big fans of Twitter,” says CoreMedia’s Willms Buhse, referring to the microblogging app. “In fact we built our own internal application, called Trillr.” The firm’s 170 employees use Trillr to set up teams and send short messages to each other. If they need something morein-depth, there’s the company intranet. CoreMedia’s partners and customers can get in on the act, too. “If they want to write a blog entry, they can—and even if it’s negative, it’s right there on our homepage,” says Buhse. “We put a lot of trust in our customers.”

It’s paid off: Last year, CoreMedia outperformed the the global CMS market average by about 300 percent.